About

Hi, I’m Luis, a designer who
thinks in user first.

Luis Quintero is a product, UX and UI designer based in Colombia, with seven years of experience across editorial, agency and product teams. He designs web and mobile products, and carries the work from the research question through to the interface engineers build.

See the nine case studies

In short
  • Product, UX and UI designer based in Colombia, currently available.
  • Started in journalism, and still designs by asking the better question first.
  • Seven years and five teams: Flimp, Wynwood House, DDB, Imagine Apps and Universidad de los Andes.
  • Works across product design, visual and brand, research and strategy, tools, code and languages.
  • At his best when design, engineering and writing share the same room and the same document.

I started in journalism, long interviews, fact-checking late into the night, and trying to make complicated things feel obvious. That training is still the foundation of how I design today: ask better questions, then make the answer as short as it honestly can be.

Today I lead product design on medium, opinionated teams, most recently across fintech (Yield), mobility (Leasy) and developer tools (Flimp). I work best when design, engineering and writing live in the same room and the same document.

Outside of work, I study engineering design and motion design, cook quite a bit, collect short courses, and walk around the city during golden hour with a film camera. I also play video games and spend a lot of time looking at art.

Colombia · Available
Experience

Where I’ve worked.

Seven years across editorial, agency, and product design, working across multiple countries and five teams, with a consistent focus on building more intuitive tools.

2026 →

Senior Product Designer

  • Led visual design and user experience across web and mobile platform projects, delivering an intuitive interface aligned with user needs.
  • Built and refined reusable UI components, improving workflow efficiency and keeping visual consistency across every digital product.
  • Worked closely with engineering teams to ensure designs were implemented accurately and the experience held up across devices and platforms.
Flimp
2023, 26

Product Designer

  • Ran research, design and end-to-end testing, keeping the work aligned with business goals and user expectations.
  • Owned the design and build of multiple web pages, strengthening the company’s online presence and improving the user experience.
  • Led user research framed around business interests, surfacing the insights behind strategic decisions.
Wynwood House
2022, 23

UX/UI Analyst

  • Co-led design strategy for web and app development. Helped win new segments through design methodology.
  • User research, ideation, storyboarding, rapid low and high fidelity prototyping, and user testing.
  • Collaboration with the wider team, including developers and graphic designers.
  • Making sure the design fit the needs of users and clients, the brand, and the company’s commercial goals.
  • User testing, and design adjustments based on what the tests showed.
  • Ongoing maintenance and updates of the digital solutions.
  • Analysis and tracking of how the digital solutions performed, to find room for improvement.
DDB
2021, 22

UX/UI Designer

  • Development of digital products and services
  • Creation and design of user-facing digital services
  • User-focused content
  • Web design | Mobile design
  • Wireframing
  • Mockups
Imagine Apps
2020, 21

UX Intern

  • Production of audiovisual pieces for internal and external communication
  • Contributed to the continuous improvement of user-facing services
  • Web copywriting | User-focused content
  • Web design | Mockups
Universidad de los Andes
Knowledge

What I do well.

A working list, grouped by where I spend most of my time. The level mark is what other designers and engineers would say, not what I’d put on a CV.

01 Product design

  • Interaction & UXLead
  • Design systemsLead
  • Information architectureMid
  • Service designSenior
  • Accessibility (WCAG 2.2)Practiced

02 Visual & brand

  • Brand identitySenior
  • TypographySenior
  • Editorial designLead
  • Motion & micro-interactionSenior
  • Illustration directionPracticed

03 Research & strategy

  • User interviewsSenior
  • Usability testingSenior
  • Product writingLead
  • RoadmappingPracticed
  • Workshop facilitationSenior

04 Tools

  • FigmaDaily
  • FramerDaily
  • Principle & OrigamiOften
  • Linear & NotionDaily
  • Cursor / ClaudeDaily

05 Code

  • HTML & CSSComfortable
  • TailwindComfortable
  • React (functional)Practiced
  • SVG & motionComfortable
  • Prototype in productionOften

06 Languages

  • SpanishNative
  • EnglishFluent
  • PortugueseConversational
  • FrenchBasic