Redesign the web experience for The Met to make it more accessible, intuitive, and easy to navigate. We identified a key need: before exploring the art collections, many users want to answer one fundamental question: How can I buy tickets?
How can we help users find the ticket purchase option at first glance? The challenge was to design a clear, fast, and accessible journey for visitors from around the world, regardless of their needs or devices.
We started with one premise: making the ticket purchase option visible was only the first step. We designed an accessibility-focused experience, prioritizing a mobile-first approach and incorporating considerations for users with visual impairments and hearing accessibility needs. Our goal was to make the experience intuitive, inclusive, and consistent across devices.
We simplified the purchasing process so users could buy their tickets in just four clicks, removing unnecessary forms and reducing friction throughout the journey. The result was a more direct and accessible purchasing experience, designed for one of the world’s most recognized museums.
“Improving the museum starts from the outside”